Author: Zander Brimijoin
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How Do You Concept Something Nobody Has Built Before?
We’re often asked where our ideas come from. The closest answer I have is a pattern we’ve learned to trust: choose an impossible goal, build experiments around it, surround yourself with curious, talented people, and leave enough room to act on the accidents. One early project cemented this for us. It was when UrbanDaddy asked…
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Short Ribs of the Installation World
I was thinking, while eating a plate of amazing short ribs, about how these tasty treats are like the material objects in interactive installations- you know, as you do. Ok, here’s the thought process that got me from lunch to the art/experience world: short ribs were a cheap cut of meat, before chef wizards turned…
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Stop telling stories, start building playgrounds
A lot of experiential artists and directors present their work as “telling stories in physical space,” but I’ve spent the last 15 years or so presenting creative concepts for interactive experiences of all kinds and I just have never thought of myself as a storyteller. At the studio, I am often searching for other ways…
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